First-Generation Southwest Symposium
Background
As Senior Graphic Designer for the College of Education & Human Development at TAMU, part of my job was to set branding and provide assets for events and programs in our college. In 2021 TAMU hosted the First Generation Southwest Symposium for sister institutions and other attendees. Our college has been a trailblazer at TAMU for first-gen students, and we created the first first-gen program of its kind at Texas A&M (they have since adopted many of our policies at the university level).
Parent Branding
Using an existing framework to establish a baseline
Texas A&M University has a well-established brand but many of our faculty and staff members don't know how to use it or what it even is. The first two pages of my presentation focus on previously-established logo design and brand colors.
Event-Specific Assets
Telling a story with shapes
The multiple organic lines and shapes are meant to represent the many non-traditional paths that one might take to become a first-generation college student. They feel playful, approachable, and energetic. I also created a seamless repeating pattern to provide a flexible background that can be used as needed.
Usage Applications
Reinforcing the brand at every touchpoint
This branding package was presented to the clients. They approved it and were "very excited" to implement it.
