Gainwell Technologies Event Pages
client
Gainwell Technologies
Role(S)
research, design, prototyping
Summary
A quick series of designs for event listings
Background
Gainwell Technologies is the leading provider of digital and cloud-enabled solutions vital to the administration and operations of health and human services programs. They attend conferences and tradeshows on a regular basis and needed a way to share that information with attendees and potential customers. The number of events being attended fluctuate wildly throughout year. All they had at the time was a listings page with every single upcoming event; there was no way to link to a single event. I was tasked with a full redesign of the listings page as well a new design for a single event landing page.
Limitations
Gainwell was in the process of beginning a full site redesign, so this needed to be a "keep the lights on" change, rather than a full overhaul of pattern libraries and visual identity.
Research & Discovery
When I was hired Gainwell had no research program, user testing, or analytics in place, so I conducted some competitor scans and some scrappy research to determine a baseline for industry-standard designs for pages of this type.
Research goals:
- How do competitors display events?
- How do other industries list or display events?
- Is there a focus on screen-in-screen displays, or a new page each time?
- What are typical interactions and flows like?
- What are the end goals of pages like this? Event sign-ups? Awareness only? What interaction are they hoping for?
Design Ideation
Initial listing page redesign options
Initial designs included a featured event, more visually-engaging dates, and an efficient modular layout that worked whether there were two events or twelve. I reused existing patterns and modules for a more efficient build and a smoother experience.
Initial Landing page design options
I played with ways to display featured speakers, ways to sign up for demos and individual meetings, and how to make the page more engaging.
Final Designs
Leadership decided to only move forward with the landing page build and to leave the listings page as it was, but it was still a useful exercise in thinking about how to lay out the page in the future redesign. I managed the developers and conducted UAT and QA as the designs were built.
